LUPO vs Warmly
Warmly identifies who is on your site and starts the conversation. LUPO uses identity as the starting point, then does the entire inbound SDR job: qualify, score, route, book, and write every decision back to your CRM. They stop at the reveal. LUPO runs it to a booked meeting.
The short answer
Choose LUPO when you want the whole inbound job done, not just the reveal. LUPO identifies the companies showing intent on your site, resolves the leads who engage (including freemail hand-raisers), then qualifies them in a real conversation across web form, email, chat, and phone, scores fit and intent, routes to the right rep, books the meeting, and writes every decision back to your CRM with a decision log. Built for HubSpot. Pricing stated upfront, 30-day founder-led pilot.
Choose Warmly when you want a horizontal visitor-identification and engagement layer to plug into your own GTM stack, and your team runs the qualification, routing, and booking from there.
Both identify the companies on your site. Warmly stops at the reveal. LUPO turns it into a booked meeting: qualified, scored, routed, and logged in your CRM.
Two philosophies
Warmly is a platform you assemble: identify the visitor, alert a rep, open a chat, retarget. The identification is the product, and the follow-up motion is yours to build and run.
LUPO is an inbound SDR with buyer intelligence built in. Identity is one input, not the headline. The moment a company is identified or a lead engages, the same agent qualifies, scores, routes, books, and writes back, the way a great SDR would, only it never sleeps and it works every channel at once. You do not assemble a motion. You get the job done.
Teams weighing the Salesforce-platform route should read LUPO vs Qualified. Teams who want the full pathway from first touch to booked meeting should read how it works.
At a glance
| LUPO | Warmly | |
|---|---|---|
| Visitor identification | Company-level and person-level across your traffic | Company-level visitor identification, with person-level on supported traffic |
| After the reveal | Qualifies, scores, routes, books, and writes back, with a decision log on every lead | Chat, sales alerts, and retargeting; qualification and booking run in your own stack |
| Channels | Web form, email, chat, and phone, one agentic brain across all four | Website chat and alerts; identification feeds your GTM tools |
| Freemail hand-raisers | Resolved in the conversation: enrich the signal they gave, and ask when needed | Identification focused on company and known signals |
| Real conversation | Qualifies against your ICP, on the phone and in writing, and books live | Engagement and routing to a human or a meeting tool |
| CRM fit | HubSpot-native (bidirectional sync, decision logs on the record); Salesforce or any CRM | Integrates with CRM and GTM tools across the stack |
| Category | AI inbound SDR with buyer intelligence built in | Horizontal visitor-identification and engagement platform |
Sources: Warmly product pages. Warmly positioning as publicly described at the time of writing. Corrections welcome at hello@lupolabs.ai.
Last updated: June 2026
Which one fits your team
LUPO is the better fit when
- You want identity to turn into booked meetings automatically, not a feed of names your team works by hand
- You run HubSpot and want qualification, scoring, routing, booking, and decision logs in one job, on the record
- Buyers reach you across web form, email, chat, and phone, and you want one brain on all four
- You want freemail and personal-email hand-raisers resolved in the conversation
- You want stated pricing, a 30-day pilot, and direct access to the founder during rollout
Warmly is the better fit when
- You want a horizontal visitor-identification layer to plug into a GTM motion you already run
- Your team owns qualification, routing, and booking, and wants identification and engagement signals to feed it
- Retargeting and outbound orchestration off website signals are central to how you work
Common questions
Does LUPO identify more website visitors than Warmly?
Both identify the companies and the engaged people on your site. That is table stakes. The real difference is what happens after the reveal, and it is not close: Warmly hands your team a name, LUPO qualifies, scores, routes, books, and writes the decision back to your CRM. LUPO runs the entire inbound SDR job.
What happens after a visitor is identified?
LUPO qualifies the lead in a real conversation across web form, email, chat, and phone, resolves freemail hand-raisers by enriching the signal they gave and asking in the conversation, scores fit and intent, routes to the right rep, books the meeting, and writes every decision back to your CRM with a decision log. Warmly identifies the visitor and starts a chat or an alert; the qualification, routing, and booking are yours to wire.
Can LUPO resolve a freemail sign-up?
Yes. The freemail hand-raiser that domain-based enrichment gives up on, LUPO resolves by enriching the signal they gave and, when needed, asking in the conversation. LUPO resolves the people who came to you. It does no cold identification of strangers.
Is LUPO HubSpot-native?
Yes. LUPO is built for HubSpot: bidirectional contact and deal sync, decision logs written to the record, routing into your existing flows. It also works with Salesforce or any CRM reachable by webhook.
Do I still need Warmly if I have LUPO?
No. LUPO identifies the companies and engaged people on your site and runs the entire job after the reveal. Warmly is the front half of what LUPO already does end to end. More on identification at visitor identification.
See LUPO run it to booked.
A 20-minute call with the founder. Bring a real lead from last week and watch LUPO qualify it, score it, and book it.