The fix, in numbers.
The homepage shows what unmanaged inbound costs. This page prices what fixing it is worth: recovered leads, rep hours returned, hires avoided. Your numbers, not ours, against conservative, sourced industry baselines. The whole model is in the open.
What fixing inbound is worth: recovered leads, rep hours returned, hires avoided. Your numbers against conservative, sourced baselines, with the whole model in the open.
Three ways it hits the P&L
Recovered revenue
23% of inbound web leads never get a response. Buyers you already paid to acquire, leaking at peak intent. LUPO answers every one in seconds, around the clock.
Research hours returned
Every meeting arrives pre-briefed: contact verified, company signals, buying intent scored. The 30 minutes of manual lookup per lead is already done when the booking lands.
Hires avoided
Every lead qualified and scored the moment it arrives, 24/7. Inbound volume can double without the next round of triage hires. Capacity stops being a headcount problem.
Run your own numbers
AI inbound SDRs are publicly reported to replace double-digit SDR headcount. We'd rather you didn't take anyone's marketing for it, including ours: conservative baselines, every assumption visible, every default adjustable.
Advanced assumptions sourced defaults, adjust to taste
LUPO wins back about 138 qualified meetings a year, worth $3,450,000 in new pipeline.
Money the firm gains in a year, an upside rather than a loss: extra revenue won, plus the hires you avoid, minus what LUPO costs. (Revenue counts at your gross margin, so read it as value, not pure profit.)
$517,500 extra revenue won + $120,000 saved on hires − $108,000 LUPO's cost
Every recovered lead is demand you already paid to generate. Today it converts to nothing. With LUPO, marketing gets the audit trail on exactly what happened to every lead it handed over.
Rep hours returned (600 hours, about 0.3 FTE, per year) are shown as capacity and deliberately not priced into the net figure, to avoid double counting with avoided hires. Defaults are conservative and sourced: see the methodology.
The methodology, in the open
No black box. Two rules keep it honest.
- Recovered leads per year = monthly inbound × 12 × share of inbound never answered today
- Incremental qualified meetings = recovered leads × share that become qualified meetings
- Incremental closed revenue = qualified meetings × close rate × average deal value
- Rep hours returned = leads manually researched per year × research minutes ÷ 60
- Hiring cost avoided = triage hires avoided × loaded annual cost per SDR
- Net annual impact = incremental closed revenue + hiring cost avoided − LUPO annual cost
- Margin, not profit. Closed revenue contributes at your gross margin, so the output is labeled revenue impact plus cost avoided, never profit.
- No double counting. Rep hours returned are shown as capacity, not priced into the net figure; pricing the hours and counting avoided hires would count the same saving twice.
Defaults from independent research: 23% of inbound web leads never get a response (Harvard Business Review) · reps spend 28% of the week selling (Salesforce, State of Sales) · 73% of B2B leads arrive before they are sales-ready (MarketingSherpa).
Where a default is our assumption, it errs low. Disagree? Change it.
Last updated: June 2026
Common questions
How is the ROI calculated?
Net annual impact = incremental closed revenue + hiring cost avoided, minus LUPO's annual cost. Incremental closed revenue = recovered leads x the share that become qualified meetings x your close rate x your average deal value. Research hours returned are shown as capacity but deliberately not priced into the net figure, to avoid double counting with avoided hires. Closed revenue contributes at your gross margin, so read the output as revenue impact plus cost avoided, not profit. Every default is adjustable.
What does LUPO cost?
Priced per pilot, depending on inbound volume and integrations. Engagements start with a 30-day founder-led pilot with success criteria agreed in advance, fully live in 2 to 4 weeks. See pricing.
Where do the baseline statistics come from?
Independent published research. Harvard Business Review: 23% of inbound web leads never receive a response, and responding within 5 minutes makes contact 21 times more likely than waiting 30. Salesforce, State of Sales: reps spend 28% of their week actually selling. MarketingSherpa: 73% of B2B leads are not sales-ready when they arrive. The defaults err conservative, and every one of them can be changed.
Instrument these numbers on your own inbound.
Every pilot starts with success criteria agreed upfront: qualification rate, form-to-meeting conversion, rep hours saved, leads recovered. The same numbers as this page, measured on your pipeline for 30 days.