How LUPO works

Identify, qualify, score, route, book.

One brain that sees the companies showing intent on your site and resolves the leads who reach out, across web form, email, chat, and phone. Every inbound gets the same treatment in the same context: qualified, scored, routed, booked, and written back to your CRM.

Onboarding

From first call to fully live, step by step.

The same five steps, every pilot. LUPO covers every inbound channel; you switch on the ones your business actually uses.

1

Map your channels

Web form, email, chat, phone. Demo requests, contact forms, gated content. We cover the ones you actually use.

2

Connect your stack

Plug into your CRM, Slack, and calendar. HubSpot and Salesforce native; your IT grants access once, we do the rest.

3

Define qualified

Your criteria, workshopped with us. Applied identically on every channel.

4

Go live in review mode

Live across your channels, with you checking every decision before it acts.

5

Hand over the wheel

As your confidence grows, LUPO acts on its own. Fully live in 2 to 4 weeks, measured against the success metric we agreed before kickoff.

Everything on this site runs on LUPO. The chatbot below and the voice widget on the homepage are ours, set up exactly how we'd set up yours.

Filtering

Only real buyers reach sales.

Four kinds of noise, each handled the right way before a rep ever sees it.

Filtered

Vendor pitches

Other companies selling in. Declined, logged, never shown to sales.

Routed

Support leakage

Existing-customer issues in the wrong queue. Routed to the right team, in context.

Followed up

Half-engaged buyers

Started a chat or a form, then vanished. Chased through their own channel until they qualify or close out.

Disqualified

Wrong-fit prospects

Real interest, wrong fit. Handled without burning an AE's time.

Enrichment & scoring

Tell reps who's actually ready.

Qualified isn't ready to buy. LUPO reads the buying signals reps would otherwise miss.

Enriched

Company context, automatic

Headcount, revenue, tech stack, decision-maker title. Appended before a rep opens the record.

Scored

Buying-intent signals

Funding, M&A, leadership hires, headcount growth. Surfaced per lead, so reps know who's in-market.

Ranked

Today's hottest, on top

Ranked by intent score, not arrival time. Same-day calls rise to the top.

Surfaced

Triggers your reps would miss

A Series B yesterday. A new VP Sales last month. Reps see it in Slack first.

Recent leads Why they're hotScore
Sarah Mitchell
VP Revenue Operations · Vantage Logistics · web form
Series B raised · hiring 6 SDRs 91Hot
David Okafor
Director of Sales · Crestpoint Industrial · phone
Asked for pricing on the call 87Hot
Marcus Webb
Account Executive · BrightLeads Media · email
Vendor pitch, filtered 12Filtered

Lead rows from the LUPO dashboard. Every lead arrives scored, with the signal that explains why. Illustrative sample data.

Routing

What your rep sees.

Qualified buyers don't land as raw form fills. Your rep gets a brief: who it is, why they're worth a call, and the meeting already on the calendar.

# inbound-leads
LUPO APP 9:42 AM

Hot lead: Sarah Mitchell, VP Revenue Operations at Vantage Logistics. Came in through the demo form, asked about phone coverage for a 12-rep team.

Score 91 · Hot Series B raised Hiring 6 SDRs Meeting booked · Thu 11:30

CRM record updated · full conversation attached

The brief that lands in your team's Slack the moment a lead qualifies. Illustrative sample data.

Works with your inbound stack

The qualification layer between every inbound channel and your sales tools.

Inbound comes in via call, email, form, gated content, or chat. Qualified buyers land in your CRM, your team's Slack, and on a rep's calendar.

Voice qualification Live
Agentic Email Qualification Live
Web Form Qualification Live
Chat Qualification Live

Connects to your stack

See it on your inbound.

Book a 30-minute walkthrough. We'll show LUPO on a real example from your team.