LUPO press kit
Everything a journalist or analyst needs to write about LUPO accurately.
Boilerplate
Two versions, both quotable as written.
50 words
LUPO is the AI inbound SDR. One agentic brain answers inbound web form, email, chat, and phone, filters the noise, enriches and scores every lead for buying intent, and books real buyers into reps' calendars. It syncs to HubSpot, Salesforce, or any CRM. Built by Flair Technologies Ltd in London.
150 words
LUPO is the AI inbound SDR, built by Flair Technologies Ltd in London, founded in 2025 by Tom Baxter. Most B2B teams lose inbound revenue between the marketing site and the sales calendar: demo forms wait hours for a reply, calls ring out, and reps burn their week triaging vendors and tyre-kickers. LUPO closes that gap with one agentic brain across web form, email, chat, and phone. It calls high-intent web forms back inside sixty seconds, replies to enquiries in minutes, answers inbound calls on the second ring, filters the noise, enriches every lead with live company-signal data, scores buying intent, and books real buyers into reps' calendars. Everything syncs to HubSpot, Salesforce, or any CRM, with a Slack alert carrying full context. Pricing is stated publicly: 3,000 to 15,000 USD per month, with a 30-day founder-led pilot, fully live in 4 to 8 weeks.
Marketing generates the demand. Reps close the deals. LUPO runs everything in between.
Fast facts
| Product | LUPO |
| Category | AI inbound SDR |
| Channels | Web form, email, chat, and phone |
| CRM | HubSpot, Salesforce, or any CRM by webhook |
| Calendars | Google Calendar, Microsoft 365 / Outlook |
| Pricing | 3,000 to 15,000 USD per month, stated publicly |
| Founded | 2025 |
| HQ | London, United Kingdom |
| Company | Flair Technologies Ltd |
| Founder | Tom Baxter |
| Programs | ElevenLabs Grant recipient; builds on Deepgram |
Last updated: June 2026
Founder
Tom Baxter, founder of LUPO. MPhil in Physics, University of Cambridge. He builds LUPO hands-on and runs every pilot personally.
Assets
Usage permitted in editorial coverage of LUPO.
Contact
Email hello@lupolabs.ai for interviews, comment, or product access. Replies come from the founder.
LUPO on LinkedIn: linkedin.com/company/luposales
Book a demo: cal.com/tombaxter/lupo
See LUPO before you write about it.
A 20-minute call with the founder. Watch LUPO qualify a live lead, end to end.