HubSpot-native

The AI inbound SDR, built natively for HubSpot.

LUPO captures every inbound lead across web form, email, chat, and phone, filters the noise, scores buying intent, and books the real buyers, all inside HubSpot. It reads and writes your native objects, so the work lands where your reps already are.

Native to HubSpot, not bolted on.

LUPO connects through HubSpot's official API with OAuth. No middleware, no CSV exports, no second system to learn. It reads and writes your native objects, contacts, companies, deals, tickets, and custom objects. Lead scores and routing decisions are written straight into your HubSpot properties, so your existing workflows, views, and reports keep working exactly as they do today. LUPO fires your HubSpot workflows and responds to them, and surfaces full lead context inside the record your reps already open.

Reads and writes native objects
Scores and routes into your properties
Fires your HubSpot workflows
Real-time two-way sync

One inbound brain, every channel.

Inbound arrives everywhere at once. LUPO runs it all through a single qualification brain, so nothing leaks and no rep wastes a minute on junk.

  1. Captures every hand-raiser across web form, email, chat, and phone.
  2. Filters junk, vendor pitches, and out-of-ICP noise before it reaches a rep.
  3. Scores each lead for buying intent.
  4. Routes the real buyers to the right rep and books the meeting.
  5. Hands off with full context, every touch logged in HubSpot.

Built on HubSpot and Breeze. The inbound SDR job runs on top.

On HubSpot, LUPO builds on your HubSpot data and Breeze signals, then runs the frontline inbound job on top: resolving the leads who engage (including freemail hand-raisers), qualifying the conversation across every channel, scoring fit and intent, routing to the right rep, booking the meeting, and writing every decision back to HubSpot. Off HubSpot, the same brain runs on direct data. HubSpot data and Breeze feed LUPO; LUPO does the inbound SDR work on top of them.

LUPO
The inbound SDR job, end to end

Resolves the leads who engage, qualifies the conversation across every channel, scores fit and intent, routes to the right rep, books the meeting, and writes every decision back to HubSpot.

HubSpot + Breeze
The data and signals LUPO builds on

Your HubSpot records and Breeze (enrichment, buying signals, prospecting and data agents, workflows) feed LUPO. LUPO runs the inbound SDR work on top of them, in the same CRM.

On inbound, speed is the whole game.

21x
more likely to qualify a lead when you respond within 5 minutes vs 30.
MIT / InsideSales lead response study
23%
of B2B companies respond to an inbound lead within 5 minutes.
Optifai, 2026
78%
of buyers go with the company that responds first.
Lead Connect
64%
of buyers now expect a real-time response.
Salesforce, State of Sales

LUPO answers in seconds, on every channel, around the clock. Your reps stop triaging and start closing.

Live in your stack, fast.

Connect through OAuth and keep your HubSpot setup exactly as it is. No rip and replace. Your reps keep working in HubSpot, LUPO just does the inbound work behind the scenes. LUPO is transparently AI, never a fake human, and every action it takes is visible and logged.

See LUPO running in a HubSpot like yours.