LUPO vs 11x
11x and LUPO sit on opposite halves of pipeline. Alice, 11x's flagship digital worker, generates cold pipeline. LUPO is the AI inbound SDR: it converts the demand you already paid to create.
The short answer
Choose LUPO if demand already arrives and leaks. LUPO captures every inbound lead across web form, email, chat, and phone, filters noise, enriches each lead with live company-signal data, scores buying intent, and books real buyers. Pricing is 3,000 to 15,000 USD per month, stated upfront, starting with a 30-day founder-led pilot, fully live in 4 to 8 weeks.
Choose 11x if the problem is volume at the top of the funnel. Alice runs outbound end to end: prospecting, outreach, reply handling, and booking over email and LinkedIn. Pricing is publicly reported from about 5,000 USD per month, with first-year minimums around 50,000 to 60,000 USD.
Two halves of pipeline
Outbound creates conversations that did not exist. Inbound converts the ones your marketing already created. The two motions are complementary, and so are these products. A team can run 11x to fill the top of the funnel and LUPO to make sure nothing that arrives gets lost: the call that rings out, the demo form that waits until Monday, the email that never gets a reply.
The honest sequencing question: where is the leak? If marketing spend already produces web forms, emails, chats, and calls, fixing conversion usually pays back first, because those leads are paid for. LUPO calls high-intent web forms back inside sixty seconds, replies to senior buyers by email with a one-click booking link, books from chat, and answers the phone on the second ring, with median time to first action under two minutes on qualified inbound. If inbound is genuinely thin, build the outbound engine first. That is 11x's ground.
If your follow-up gap is a dormant database rather than cold prospecting, read LUPO vs Conversica. For the website-centric incumbents, read LUPO vs Qualified.
At a glance
| LUPO | 11x | |
|---|---|---|
| Direction | Inbound: converting demand you already created | Outbound: generating cold pipeline |
| Core job | Capture, filter, enrich, score, and book every inbound lead | Prospecting, outreach, reply handling, and booking, run end to end by Alice |
| Channels | Web form, email, chat, and phone, one agentic brain | Email and LinkedIn for Alice; phone offered via a separate worker |
| Inbound phone | Answers on the second ring, qualifies live, books on the call, 24/7 | Phone is a separate digital worker |
| Enrichment and intent | Every lead enriched (firmographics, technographics, decision-maker title) with live company-signal data, scored on buying-intent triggers: funding, M&A, leadership hires, headcount growth | Outbound-focused; confirm current scope with 11x |
| Pricing | 3,000 to 15,000 USD per month, stated upfront, 30-day pilot | Publicly reported from about 5,000 USD per month; first-year minimums publicly reported around 50,000 to 60,000 USD |
Sources: 11x product pages (digital workers, Alice, channel coverage). Pricing figures as publicly reported at the time of writing. Corrections welcome at hello@lupolabs.ai.
Last updated: June 2026
Which one fits your team
11x is the better fit when
- Cold pipeline is the constraint: not enough conversations at the top of the funnel
- You want prospecting, outreach, and reply handling run end to end over email and LinkedIn
- Budget supports publicly reported first-year minimums around 50,000 to 60,000 USD
LUPO is the better fit when
- Marketing already generates demand, and leads leak through missed calls and slow follow-up
- You want web form, email, chat, and phone covered by one agentic brain
- You want every inbound lead enriched, scored for buying intent, and booked, with junk filtered out
- You want stated pricing and a 30-day founder-led pilot
Common questions
Do LUPO and 11x compete?
Mostly no. 11x's digital workers generate cold pipeline through outbound. LUPO is the AI inbound SDR: it converts the inbound demand you already created, across web form, email, chat, and phone. Some teams need both halves.
Does 11x handle inbound leads?
11x's flagship worker Alice is built for outbound: prospecting, outreach, reply handling, and booking over email and LinkedIn. Phone is offered via a separate worker. LUPO is built for inbound: one agentic brain across web form, email, chat, and phone, with enrichment and buying-intent scoring on every lead. See how it works.
How does LUPO pricing compare to 11x?
11x is publicly reported from about 5,000 USD per month, with first-year minimums publicly reported around 50,000 to 60,000 USD. LUPO is 3,000 to 15,000 USD per month, stated upfront, starting with a 30-day founder-led pilot, fully live in 4 to 8 weeks. See LUPO pricing.
Which should come first, inbound or outbound?
Usually inbound. Leads you already paid to generate are the cheapest meetings you will ever book, so fix the leak before adding volume. If inbound is genuinely thin, outbound comes first, and that is 11x's ground.
See LUPO on your own inbound.
A 20-minute call with the founder. Bring a real lead from last week and watch LUPO qualify it.